Just Ripe (UC Berkeley)

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Big Ideas LogoJust Ripe takes serving food to a whole new level. Just Ripe’s products—soups, salads, and smoothies all created from 100% recovered, organic produce — will be pedaled around Oakland’s streets on an innovative, eye-catching food bike. The team aims to hold daily “kickstands,” or food bike sales, at Downtown Oakland tech companies to sell products to young professionals at prices between $6-$10. In addition, Just Ripe will distribute refreshing smoothies to Oakland middle schools and high schools free of charge in order to promote healthy eating while spreading the message: “Don’t DiscriminEAT.” Just Ripe’s food bike allows convenient transportation of products through an innovative, low-cost, mobile, and environmentally-friendly alternative to a food truck. The team’s passion for healthy food and their dedication to making a lasting impact inspired this quirky food bike which aims to initiate a dialogue around food waste and food access in Oakland by “Pedaling with a Purpose.”

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Blum Center for Developing Economies
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